Mission

We empower feminists to discover, define and design their personal paths to financial equality and strength, for themselves, their organizations and the greater community. 

Vision

To live in a world where money is not gendered, where children are taught about money from an early age, where productive conversations about money are the norm, and where adults are skilled, knowledgeable and confident in their abilities to reach their personal financial goals. 

Values

Our core beliefs set the foundation for who we are & how we interact with money, ourselves and others.

Equality

We believe that all people are inherently equal, but societal and political equality can only be achieved with financial knowledge and strength. 

Power

(Financial) Knowledge is power. Our individual and collective power is strengthened by our ability to gain and use money strategically. 

Joy

We define success by having a path to attaining and sustaining happiness. True joy is achieved when we acknowledge what we really want and have the support to get there.